- Understanding Tragging Fixed Assets Management (TFAM)
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FIXED ASSETS DOMAIN KNOWLEDGE FOR SALES
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IDEAL CUSTOMERS & BUYER PERSONAS
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SALES MESSAGING, VALUE PROPOSITION & STORYTELLING
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DISCOVERY & QUALIFICATION CONVERSATIONS
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DEMO MASTERY: TURNING INTEREST INTO DECISION
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OBJECTIONS, NEGOTIATION & DEAL CONTROL
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PRICING, COMMERCIAL STRUCTURE & CLOSING
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TFAM SALES PLAYBOOK
Handling Questions During the Demo
Handling Questions During the Demo
Purpose of This Lesson
To maintain control without being defensive.
6.1 The Right Way to Answer Questions
When asked a question:
- Acknowledge it
- Link it to pain
- Answer briefly
- Return to flow
Example:
“Yes, TFAM supports that. I’ll show you how this connects to audit traceability.”
6.2 When to Park Questions
If a question:
- Is technical
- Is not relevant to pain
- Pulls focus away
Say:
“Good question. Let’s note it and revisit after the main flow.”
This keeps control politely.
Knowledge Check
Parking questions is about:
Correct answer: Maintaining demo focus
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